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英文摘要：
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Based on the unbalanced panel data of 53 farmers from Yangzhou Lihua Company, and two round surveys of 197 farmers in Yangzhou, the paper empirically analyzed the impact of H7N9 avian influenza on the coping strategies and performance for the farmers and company. We found that: Lihua company has a strong adaptive ability (they mainly changed the feeding species), but the increased income performance of 18000 Yuan per capita for farmers is totally came from the company’s losses. In the face of Avian Influenza, Lihua Company has not created excessive profits and caused the enterprises fell into an involution dilemma. In the coming future, "whole industry chain" should be encouraged for the close of live bird markets permanently, potential market of chilled products, and the competition of international capital.
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